Actual Data from an actual NCR CounterPoint user:
Email Marketing that Delivers
A sporting goods store using NCR CounterPoint shared the results of two recent
July 2012 email campaigns:
Loyalty program coupon
• Three reminder emails (60, 30, and 5 days)
• 986 total emails sent
• 29% open rate
• $17,253 in in-store sales
Running shoes replacement
• Automatically sends an email six months after
a customer purchases a pair of running shoes
• 1,101 total emails sent to date
• $11,249 in in-store sales to date
Offering point of sale general advice, consulting, and sales/service to independent retailers with between 1 and 350 store locations in the United States. Special focus on Pet Stores, Hobby Stores, Goodwill and Similar Thrift Stores, Book Stores, Gift Shops, Cannabis Retailers, Nursery and Garden Centers, Museums, Gift Shops, as well as Beer, Wine and Liquor Stores.
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