So - one thing that I have noticed over the years is that around 70% of the liquor stores I have been in over the last several years are owned by someone who is not Caucasian. However, when I attend various industry events, 70% of the attendees are Caucasian.
If you are an owner or manager of a beer, wine or liquor store and are of Asian, Latino, or Middle Eastern descent, I'd enjoy learning why you don't attend industry events like trade shows, conferences, and expos.
The goal here is to make sure these industry events offer something that makes you want to attend.
You can reach me at firstname.lastname@example.org or on my cell at 208-340-5632.
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