For over 15 years we have been on the edge of relevant information and offerings within the Retail Alcohol Industry to help guide your interests and decisions. In testament to this, we received the 2019 "Friend of the Retailer" award from MN's Licensed Beverage Association (1st POS company to win the award).
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Beer sales are soaring, and these brands are winning the booze battle
Americans' thirst for alcohol has increased since the coronavirus pandemic began, spreading across the United States in mid-March. That's benefiting beer, a beverage that was once falling out of favor with consumers as they shifted their preferences to low-calorie drinks, including spiked seltzer and spirits. People are still buying a lot of White Claw, spirits and wine, but budget beer brands have also spiked in sales over the past two months. In particular, Anheuser-Busch's Busch Light sales have increased 44%, according to inMarket. Other brands have also recorded double-digit sales increases, including Miller Lite, Michelob Ultra and Natural Light.
Uh Oh: Underage Drinkers Are Apparently Ordering Delivery Booze Like Crazy
"The California Department of Alcoholic Beverage Control says that - surprise, surprise - a whole lot of underage drinking is happening now that customers can order booze delivered right to their door. In a memo sent last night, the ABC says that “minors are routinely able to purchase alcohol through delivery from restaurants,” and implies that more enforcement against restaurants could be coming if the problem isn’t solved soon."
Booze bonanza for shops masks beer and spirits downturn
"...Sales at U.S. retailers shot up more than 50% in the week after the country entered a state of national emergency.
But the drinks industry isn’t popping any corks.
The surge in demand came as sales through bars, clubs and restaurants fell to zero as they were closed to contain the virus. In the United States, “on-trade” drinking at bars and restaurants accounts for about 20% of spirits sales and 25% for beer, so off-premise drinking would need to keep growing by 25-30% to compensate.
The signs are it’s already starting to slow. While U.S. stores’ alcohol sales are up a quarter since early March, the rate of growth slowed to 16% in the week to April 18."
RITE is committed to supporting retailers in any business environment.
We acknowledge that a lot of you have had to shoot from the hip and make it up on the fly to serve customers via phone orders, email orders, product catalogs loaded onto Facebook etc... We applaud your efforts and creativity during these wild times.
As you are ready, we want to build off what you're doing and streamline sales methods that will continue to be requested, and to some extent required.
Give us a call, and we'll take you"From the Hip" to Fully Hip.
Do you have comments, suggestions, or feedback about this newsletter?
Questions about liquor store point of sale systems - including the low cost replacement program for Microsoft Dynamics RMS, or other legacy POS systems?
Then please contact RITE's sales and marketing team at 888-267-7483 or firstname.lastname@example.org