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Now on to the post...
JUUL has initiated compliance program called "Retailer Access Control Standards" or "RACS" for short. RACS has a compliance deadline of May 2021 for using a POS system that meets RACS standards in order to be a JUUL retailer.
The 2 main parts of RACS are Age Verification and Enforcing Purchase Limits. Several point of sale software companies have already committed to meeting RACS Compliance. They are:
- Various gas station POS systems - see https://www.racscompliance.org/documentation/#compatible-pos-systems
Aside from the obvious "does anyone care" question as a retailer could simply opt to switch brands, there are some interesting points to consider:
- Age verification is a good thing for any retailer selling age restricted products
- This may spur more retailers to update the technology that they use in their store
So what does this mean for other POS systems like Microsoft RMS, Retail Management Hero, and Cloud Retailer?
Microsoft RMS: RACS Certification is in process. Keep in mind that extended support for RMS ends between July 2020 and July 2021 anyway. However, given the number of retailers using RMS, RACS certification may be approved in conjunction with a software and/or hardware update.
Retail Management Hero: RACS Certification not being sought at this time
Cloud Retailer: RACS Certification is being initiated due to existing Cloud Retailer customers already being JUUL retailers.