Monday, October 24, 2022

Biggest Objection Against Using Cash Discounting, Credit Card Surcharging or Dual Pricing

 Having  had the opportunity to speak with several liquor stores who are concerned about using cash discounting, credit card surcharging, or dual pricing in their liquor store, I have come across the following concern or objection from liquor store owners and managers:

"I will lose customers"

The reality is that you will not lose customers if you stick with Dual Pricing (the best of the Cash Discounting, Credit Card Surcharging options). Check out this 1 minute YouTube Short with more information:

For more information, please visit or contact me directly at or 208-340-5632

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