EMV adoption rates in the US continue to be around 50/50 for retailers in the United States for various reasons but it appears that the EMV adoption rates in US retail stores of all sizes will increase to 90 percent in 2017. Obviously this would be great for retailers and consumers alike.
The full article can be found here: https://pointofsale.com/2016041510657/Payment-Processing/Todays-EMV-Landscape-at-Retail-in-the-United-States.html
I've personally seen a lot of smaller retailers contacting me in Q4 about EMV solutions like Card Defender as there are starting to see fraud as well as requests from consumers to have customer facing payment terminals so the stores employee's never come in to contact with the consumers credit or debit card.
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