More Evidence That Email Marketing Works

Actual Data from an actual NCR CounterPoint user:

Email Marketing that Delivers
A sporting goods store using NCR CounterPoint shared the results of two recent
July 2012 email campaigns:
Loyalty program coupon
• Three reminder emails (60, 30, and 5 days)
• 986 total emails sent
• 29% open rate
• $17,253 in in-store sales
Running shoes replacement
• Automatically sends an email six months after
a customer purchases a pair of running shoes
• 1,101 total emails sent to date
• $11,249 in in-store sales to date