A quick comparison showing how using Dual Pricing is a better option than Cash Discounting. This is a great way for beer, wine, and liquor stores in the United States to see their monthly profits increase by $2000 or more.
It was a bit tough to explain in the video but the issue with Cash Discounting related to ads that include product prices. For example:
- You have a sign for a 18 pack of Bug Light for $18.99. It is likely that the liquor store down the street has the same sign and price of $18.99.
- If you switch to Cash Discounting, then you have to show a the higher credit price of $19.75 while the liquor store down the street is still at $18.99.
- If you switch to Dual Pricing then the price stays the same at $18.99 (or lower if you want). This works out even better if the liquor store down the street tries to use Cash Discounting and now their price is $19.75 and your price is $18.99!
At this time, Cloud Retailer is the only point of sale software designed for beer, wine, and liquor stores that includes Dual Pricing.