A common question that retailers ask me is if it makes sense to accept PIN debit in my store or should I run debit cards as credit cards?
- PRO: Extra Security
- CON: Slows down the lines
- FACT: Can’t use with Dual Pricing
- FACT: Cost is about the same for PIN Debit versus running debit cards as credit cards (typical $35 transaction = ~$.70 for PIN debit versus ~$.77 for debit run as credit)
With the Durban Amendment, there is a "breakeven" point right around $35 in transaction size where it makes sense to accept PIN debit if the average transaction amount in your store is over $35.
The reality is that you have to decide for yourself based on what is best for your business.
